Sharon Horgan introduces Aer Lingus to an American audience as ‘The Irish Airline’
From the Source
Aer Lingus has teamed up with iconic Irish actor, writer and producer Sharon Horgan to launch a new brand campaign in the US. The ad playfully addresses the challenges the Aer Lingus name presents for the brand in America, with Horgan suggesting a simple, literal alternative: ‘The Irish Airline’. In the ad, Sharon meets the Aer Lingus team to discuss how the airline can make a bigger impression in North America.
Originally published at breakingtravelnews.com.
